The Misperception of Branding

Graphic designers often perceives the brand as the logo, or identity. Likewise, this is also perceived by clients. The definition varies, though the identity is an important component but does not complete the meaning. Brand is values derived from an entity be it a corporation, product, service, or an individual. That value in turn is translated into the brand’s personality, essence, tone, and manner—which dictates pretty much the visual and communication aspects of the brand.