Informing and Discovering Your Way

Within physical spaces the building often speaks an unfamiliar language to the layperson. Raw and complex data will overwhelm its intention of being apprehended. Visual information is no longer reserved for flat surfaces, it must also command spaces, zoning, and the functional environment. Graphic design plays a role in translating raw data and spatial information into visual communication feasible of comprehension. This is also important for branding, as information graphics, sign system, and way finding extends the brand’s reaches beyond marketing and promotion to data and dimensional communication. 

Scope

Building signage, sign system and way finding, environmental graphics, information graphics, exhibition display

Timeline

2-6 months, depending on scale of industry, scope, and complexity of communication content.

Graphic design is the forefront of branding.

The corporate image, identity, and communication is made possible through graphic design.