Obsessed with Green

Viridia, which simply means green, is a boutique property development in South Jakarta, within the vicinity of the famous Ragunan Zoo. The environment is lush and cooler than the Jakarta downtown, with abundant and healthy living space. Kalma Propertindo aims to build a compact yet limited housing development targeted towards young families that seeks a balanced living within the city. The identity's logotype transforms the letter i into floral icons, that can be grouped into a unified symbol and also a repeating pattern. The result is an opulent yet elegant modern identity with beautiful lush collaterals.



Brand Identity, Business Papers, Brochure


Kalma Propertindo

Ismiaji Cahyono, Sacharissa Purwo



Graphic design is the forefront of branding.

The corporate image, identity, and communication is made possible through graphic design.