Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.
— Paul Rand
“A creative environment driven by professional values”
Semarak Udaya Nirawasana, or succinctly SUNVisual is a graphic design studio based in Jakarta that creates visual identities, company and marketing literatures, and architectural graphics. We were founded in 2009 with a goal to produce advantageous graphics for our clients without sacrificing aesthetic and design principles. This is necessary because a great brand must be design driven first. This is achieved through rigorous creative practices where critical discourse drives the ‘making’ processes, managed by professional values. The result is a showcase of striking, sophisticated, and corporate savvy graphic design that works for our clients and fulfilling to our portfolio. — ISMIAJI CAHYONO, creative director
“Compact, swift, and made of the best talents in the industry”
We are confident that we’ve been around for a while to assure that our design solutions work and will certainly benefit client needs. We use a variety of methods, each specific to our client's challenges. There's no way to formulate just one. What's important is that the client's challenges are met creatively and distinct from their competition, and with enough sophistication to propel it beyond. This is attainable through a swift and compact team, made of the best talents in the industry. We are about this, ensuring our collaborators the best results and working experience, while gaining the portfolio that we can be proud of. So far it has exceeded our expectations! — CITRA LESTARI, project manager
A Novel Approach
We've adapted several creative methods, however a recurring model favored most is a dialectical approach. Each proposition must be challenged through negation before negotiated into a hybrid, single solution. To produce one justifiable solution may take fifteen deliberations, a strenuous task because each project is unique and therefore impossible to impose a single solution.
SCOPE OF SERVICES
IDENTITY & BRANDING PROGRAM
Brand analysis, Identity construction, Identity Application System, Business Letters, Business Forms, Internal/External Communication System, Brand Identity Guideline
CORPORATE/MARKETING/PROMOTION COMMUNICATION
Company Profile, Project Profile, Project Brochure, Product Catalogue, Product Brochure, Marketing Kit, Corporate Ephemera, Print Advertisement, Advertorial, Billboard
ENVIRONMENTAL/ARCHITECTURAL & INFORMATION BRANDING
Building Signage, Sign System & Way Finding, Display & Exhibition Design, Wall Art
DIGITAL BRANDING
Digital Branding Strategy, Website Development, User Interface Design, E-Book, App Development, Digital Advertising
AWARDS & PUBLICATION
DESAIN GRAFIS INDONESIA ONLINE EXHIBITION 2012
A curated exhibition by Indonesia's foremost authority on graphic design
SCOPA 2012
Nominee Best Corporate Identity Design
Nominee Best Brochure Design
SEEK-A-SEEK GRAPHIC DESIGN FESTIVAL 2016
Three entries exhibited by this curated exhibition by Dia.Lo.Gue Artspace, DGI, and ADGI.
COLLECTED 2016
Featured in this compendium of Indonesian graphic designers.
CLIENTS
Finance
Citibank, HSBC, Zurich, Allianz, Prudential, AXA Mandiri, SunLife Financial
Holdings & Diversified Industries
TMT Group, Djarum Group, Ancora International, Viva Group, MDIA Group, Mahadana Dasha Utama, Chitra Paratama, Mitra Solusi Telematika, Holcim, Cipta Srigati Lestari, Dima Indonesia, Toto, Cyberindo Aditama
Property Developers
Lippo Homes, Jababeka Group, Plaza Realty, Wiratara Prima, Kalma Group, The Maj, Triyasa Propertindo, LCDevelopment, Vins Group
Hospitality & Consultancy Services
Mandarin Oriental, Papilion Group, Samali Hotels & Resorts, Halla Mohana, Jababeka Hospitality Management, The Dharmawangsa Jakarta, The Four Seasons Jakarta, Hotel Gran Mahakam, Ancora Sport, GAL Indonesia, Wiratman, Architect Indomegah, Atelier Una
Social & Cultural
Djarum Foundation, Ancora Foundation, Stella Maris, House of Danar Hadi, O House Gallery, Frankfurt Book Fair Architecture Team, Alun Alun Indonesia