A Floral Jewel in the Tropics

As Samali Hotels and Management's flagship brand, Hotel Ammi represents luxury beyond measure. This project is distinct because we dealt with an existing identity that requires a branding program and application system. Because the symbol is rigorously detailed, we utilized it as supergraphic element, laid out conservatively center to maintain a classic and exclusive ambience. The advertisement and external communication focuses on the destination and atmosphere that the hotel brings rather than its features and amenities, a concept that is consistent throughout the Samali brands.



Brand Application System, Business Communication Design, Brand Manual


Samali Hotel & Management

Ismiaji Cahyono, Charles Lee



Graphic design is the forefront of branding.

The corporate image, identity, and communication is made possible through graphic design.