Complementing Space and Brand
Sign systems, whether it be identifiers or directional must respond to its built environment, while channeling the brand identity's visual system. In the case of Gran Rubina, the architecture is modern with light touches of contemporary decor, slightly concurring with the brand identity. The logomark's curves extend to the signage's form, while its colors are directly adapted from the main identity. What's novel is the layering of curves upon curves, creating a unique unified form.
Field survey, Sign system design, work drawings
Graphic design is the forefront of branding.
The corporate image, identity, and communication is made possible through graphic design.