VALUES & PERCEPTION
The perception of an entity’s value, be it a corporation, a product, or an individual, determines what the brand is and what it will become. A brand’s values determine its personality, its essence, tone and manner. Branding is the process creating and distribution of the brand’s values. Understanding this complicates brand engineering—necessary and essential to construct the proper and prosperous brand.
Brand Assessment, Brand Philosophy, Values, Story, Brand Identity (logo), Business Letters, Business/Corporate Forms, Environmental Graphics, Sign System & Way Finding, Corporate Profile, Digital Content & Web Development, Brand Manual
1-6 months, depending on scale of industry, scope, and complexity of corporate body.
Graphic design is the forefront of branding.
The corporate image, identity, and communication is made possible through graphic design.